Generational shifts in punditry | Mark As Read |
In 1970, when Walter Cronkite was narrating current events for the United States, he was 54 years old. Hitchcock made his last film when he was 77. When there's a limited number of slots for narrators to fill, they can stick around for a long time. One of the overlooked cultural shifts of our time […]
Why Every Gaming Creator Should Start a Blog | Mark As Read |
In the dynamic world of gaming, creators often find themselves at the mercy of ever-changing platform algorithms and trends. While YouTube, Twitch, and social media are fantastic tools for reaching a broad audience, they come with uncertainties. That's why having a blog can be a game-changer for any gaming creator. Heres why you should consider [...
Will a Call Simulator Help Your Agent Training? Not Really | Mark As Read |
Call simulators can be nice tools when you want to provide supplemental training and practice for your agents, but they cant replace the hands-on experience theyd get from dealing with real customers. In other words, call simulators work, but theyre not very practical for training purposesespecially in the long term. […] The post Will a...
What happened vs. what we do about it | Mark As Read |
It's possible to have a useful conversation about what to do about something that's broken or needs improvement. But first, we must acknowledge that it happened. It's not controversial to understand the facts, the data and the shifts that are happening in the world we live in. In fact, the only way to have a […]
Regaining Trust: Lessons Learned From Losing a Local SEO Client | Mark As Read |
Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.
Other people's problems | Mark As Read |
It's surprisingly easy to be generous and find solutions to our friend's problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we're unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem, […]
ChatGPT is dumber than it looks | Mark As Read |
That's not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don't pretend to be well-informed or wise. They're dumb, and they look dumb too. That's one reason that tools are effective. We use them to leverage our effort, but we don't trust them to do […]
The grid of inquiry | Mark As Read |
Expertise and firmly held beliefs don't always go together. Here's a simple XY grid to help us choose where to sit at whatever table we're invited to: Plenty of well-trained professionals have earned the right to have strongly held beliefs. These convictions save them time and error, particularly if the world is stable. Surgeons, jugglers […]...
6 Things SEOs Should Advocate for When Building a Headless Website Whiteboard Friday | Mark As Read |
Discover the essential considerations for SEOs when building headless websites in this insightful Whiteboard Friday by Peter Richman.
7 Essentials to Reputation Management for Celebrities | Mark As Read |
Reputation management helps improve a public figures brand, gain better control over what information circulates about the figure in question, and repair damage caused by negative news pieces. Its also an important consideration for every public personality with a fanbase, regardless of size. Without reputation management, for example, just o...
Dreams, plans and contradictions | Mark As Read |
Dreams are fine. And dreams involve contradictions. We want this AND that, but both can't happen. That's what keeps them from being plans. Plans embrace boundaries and reality, they don't ignore them. Plans thrive on scarcity and constraints. Plans are open for inspection, and a successful planner looks forward to altering the plans to make […...
Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process | Mark As Read |
The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of BRICKS! It's an idea for that KILLER blog post that is just bound to bring you all the traffic that you've ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out ...
Should You White Label Reputation Management? It Depends | Mark As Read |
White label reputation management involves offering reputation management services under the name of another agency. An example would be a digital marketing agency that doesnt specialize in reputation management entering a white label agreement with a specialist reputation management agency to deliver services on its behalf. In some cases, ce...
The blank page | Mark As Read |
Sometimes, we're so afraid of creation that we don't even leave blank pages around. If your workspace has a hole exactly the size of a creative idea in it, you're more likely to fill the hole. When we decrease the number of steps to begin creating, and increase the expectation that something is going to […]
Who Should Block AI Bots? | Mark As Read |
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
Awin Group Named Top 2 Best CPS in Network in 2024 | Mark As Read |
Were thrilled to be recognized by our clients, partners and friends as your #2 Best CPS Network in this years mThink Blue Book survey. Every year, mThink gathers input from the performance marketing community through vast research surveys, and the results are used to rank each affiliate marketing platforms based on several considerations including ...
Who Should Use Reputation Management (+Getting Started) | Mark As Read |
Reputation management involves monitoring and influencing your reputation with the goal of both protecting and enhancing it. Given that negative press can spread quickly through news, social media, and other digital outlets, this practice has arguably never been more important than it is today. What Reputation Management Includes Here are [...
Refusing the salon of the refused | Mark As Read |
This week is the 150th anniversary of the most important failed art exhibit of all time. It was organized by and featured artists who weren't even among those that had a slot at the runner's up exhibit for artists who weren't featured in the real Salon in Paris. Manet didn't have the guts to join […]
The Top 4 Skills Marketers Will Need in the Future | Mark As Read |
Theres no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
How to Automate Your Personal Reputation Management | Mark As Read |
In todays digital world, information spreads like wildfire. That includes information about you. What people read about you onlinewhether accurate or notimpacts your reputation and potentially all aspects of your life. You want the things people read about you to be true. But keeping track of everything that appears online […] The post How to...
Market pressure | Mark As Read |
Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there's a choice and a market. The pressure might push you to be: But it's also possible to choose a marketplace that rewards: A real challenge is in trying to bring the ...
How a Successful Website Migration Led to a 20% Increase in Keyword Rankings [Free Template] | Mark As Read |
For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.
Getting the word out | Mark As Read |
"How do you get the word out?" Ive heard this from presidential candidates, from small business leaders and nonprofits as well. It's easy to believe that the goal of marketing is to shout, hype, hustle and otherwise promote. Its tempting to focus on your story as the top of the pyramid, and decide that your […]
The digital barback | Mark As Read |
A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won't, your […]
The perils of doing it live | Mark As Read |
[Relevant aside: If you get this blog by email, apologies for the glitches of the last few days caused by my provider. If you ever see a broken link or something that doesn't render, you can visit the blog. It always has the latest version, typos fixed. It's much easier to fix the blog over […]
Them or us? | Mark As Read |
What kind of culture will we build? At work, in our community, online? Each of us builds culture every time we interact with anyone else. Opting out isn't possible, all we can do is decide what sort of impact and contribution we're each going to make. It's tempting to say, "they" build culture, and to […]
The challenge of nonprofit fundraising | Mark As Read |
When someone starts a business, they spend a bunch of time with a business plan, working to raise funds and get it off the ground. After that, though, the purpose of the business is completely aligned with the idea of not running out of money. We run a business to make money, not to spend […]
Updating our stuck interactions | Mark As Read |
There are few sitcoms, thrillers or plays where the plot can tolerate the addition of a cell phone. Once the characters have the ability to connect and clear up misunderstandings at will, a lot of tension disappears. If Juliet had had a smartphone, she and Romeo would have ended up married, living in a house […]
How to Appear in Position One in 2024 Whiteboard Friday | Mark As Read |
Unlock the secrets of SERP dominance in 2024 with Tom Capper. Discover the evolving landscape of position one rankings and seize the opportunities amidst shifting trends in SEO.
Why tell the others? | Mark As Read |
Every internet success works because the network effect kicked in. Theres no other way for an idea to reliably and economically reach a big enough audience to be sustained. Thats why Super Bowl ads make so little sense in 2024. Ideas that spread win. I wrote a bestseller about this 20 years ago, and I […]
The marketing department | Mark As Read |
That's the first part of the confusion. It's a group of people who can't decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website […]...
Presenting the ThinkTank Network Awards shortlist 2024 | Mark As Read |
Awin and ShareASale are thrilled to reveal the nominees for our fourth ThinkTank Network Awards, taking place this April in Chicago. Discover our ThinkTank Network Award nominees 2024! Explore the represented categories with a brief explanation of our selection criteria below and delve into the complete list of nominees. Eligibility was open to all...
Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging | Mark As Read |
The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make ...
Launching GOODBIDS | Mark As Read |
Over the next few days, Im going to feature a new project we launched today. A small and mighty team has been working on this for a year. I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about […]
Demanding certainty | Mark As Read |
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It's much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That's a risky bet. […]
The color-coded wires | Mark As Read |
Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat's nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just […]
Feeling Stuck: What to Do When You Dont Know What to Do | Mark As Read |
Feeling stuck at work is never easy, especially when tasked with unfamiliar challenges. Learn practical strategies to navigate uncertainty, manage anxiety, and take confident action in this blog post.
Call Blocking Done Right (The First Time) | Mark As Read |
If you're getting unwanted calls from people and numbers you don't recognize or wish to hear from, call blocking is the answer youve been waiting for. Whether it's relentless spam, overzealous agents, persistent recruiters, or someone from your personal life, call blocking can put a stop to all of itand […] The post Call Blocking Done Right (...
Surprise and uncertainty | Mark As Read |
Until just recently, a solar eclipse wasn't a tourist event. It was the cause of real panic. Two reasons that are worth considering: Eliminate surprise and explain the circumstances and panic starts to fade.
How to Acknowledge and Cope with Fear of Local Business Reviews | Mark As Read |
Review neglect can erode your local business reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
Analyzing the last move | Mark As Read |
When the deal falls apart, or the team loses the game, or a partnership hits the rocks, it's easy to focus our energy on what just happened. "What if they had called a different play?" This overlooks the real issue. It's the first move, or the fifth, that led to this problem, not what happened […]
Jevons paradox is not surprising | Mark As Read |
When a resource can be used more efficiently, we end up using more of the thing, not less. So, when cars get better gas mileage, people drive more, and consumption can actually go up. When AI learns to write computer code, the demand for programmers goes up, because more efficient code is more attractive, and […]
What Your Average Call Duration Says About Your Team | Mark As Read |
Data makes the world go round, but without proper context, it can only tell a small part of the story. At a call center, for example, the average time that agents spend on calls tells you very little about the success of those calls. If the calls are super short, […] The post What Your Average Call Duration Says About Your Team appeared...
Non-fatal errors | Mark As Read |
Most of our errors are in this category. Yesterday, The New York Times sent this newsletter to a million people or so: I'm sure it wasn't the best part of the day (or the week) for whoever messed up, but I also know that it had little impact on anything that matters. Being careful is […]
Aligning SEO Strategy with Client Business Goals Whiteboard Friday | Mark As Read |
In SEO agencies, we get too caught up in the SEO and forget that there's a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this episode of Whiteboard Friday.
10 Signs to Know Youre Ready for Cloud IVR (+How to Use It) | Mark As Read |
A cloud IVR (interactive voice response) system is a call center solution that combines automated voice prompts with integrated features like payment systems and access to live agents. As cloud computing has moved from niche to mainstream, most IVR operations have followed suit by migrating from on-premises to cloud-based solutions. […]...
Responsibility and blame | Mark As Read |
It's tempting to hand it to other people. If someone else takes the blame, if they accept the responsibility, then we get satisfaction and we're off the hook. Alas, this doesn't work unless the others do the taking and do the accepting. Which is unlikely. We're giving power to someone who isn't going to use […]
18 Lessons Ive Learned about Blogging | Mark As Read |
The post 18 Lessons I've Learned about Blogging appeared first on ProBlogger. In November 2002 I first heard the word blog after a mate e-mailed me a link and said I should consider starting one. Within 24 hours I'd created my first blog (a blogspot blog that doesn't exist today). Since that time I've run 20+ blogs (most have survived, some have .....
"This time will be different" | Mark As Read |
Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it's going to be different, the forces involved need […]
Unlock Your B2B SEO Content with Structured Resource Sections | Mark As Read |
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site's hierarchy and content to target diverse customer queries and boost search visibility effectively.
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